What ROI actually looks like.

1,200 inbound campaign briefs per year. 3 reviewers spending 18 minutes per brief on classification, routing, and compliance checks. 360 hours of senior staff time annually. $47,000 in loaded cost. Briefs still occasionally routed to the wrong team. Compliance issues caught in week 2 instead of intake.

Workflow Audit identified brief intake as the highest-payback automation candidate. Build Sprint deployed an AI agent trained on the agency's brand-safety framework, routing logic, and historical brief data. Edge cases route to humans. The other 74% close inside 90 seconds.

312 manual reviews per year (down from 1,200). $34,000 annual cost recovery, with payback inside 5 months of launch. Compliance issues now caught at intake, not week 2.

Routing accuracy improved from 82% at launch to 93% by day 90 as the agent learned from human-overridden edge cases. By month 6, manual handling was down to 19%. Anchored to published agent-routing accuracy curves.

6-week production cycle for new product description sets across 3 markets. 3 copywriters writing per language. $180,000 annual content cost. Backlog of new SKUs delayed launches by 4-6 weeks. Translations inconsistent in tone across markets.

Audit identified product description generation as the workflow with highest cycle-time leverage. Build Sprint deployed a brand-trained content agent with editor-in-the-loop QA, integrated to the brand's PIM and translation memory. Copywriters became editors and brand-voice reviewers, not first-draft generators.

Cycle compressed from 6 weeks to 9 days. Per-unit content cost down 30%. Capacity freed up for expansion to 2 new markets without additional headcount. Tone consistency scored 94/100 on Chairos's internal brand-consistency rubric, up from 71 at baseline.

Once the brand voice was encoded in the agent, every new SKU benefitted from it for free. The marginal cost of the 4,001st product description trended toward zero.

200+ inbound enquiries per month. 4-hour average response time during business hours. 23% of leads going cold before first contact. $1,400 customer acquisition cost. The founder personally triaging leads in the evening.

Audit traced the leakage to manual qualification and routing during work hours, plus zero coverage outside them. Build Sprint deployed an AI agent for 24/7 inbound qualification, scoring against ICP criteria, routing to the right human, and sending an immediate first-touch reply with relevant context.

Response time: 4 hours to 4 minutes. Lead leakage: 23% to 6%. CAC down 22%. CSAT on first interaction up 15 points. The founder got their evenings back.

Every additional inbound enquiry now improves the agent's scoring model. The system gets smarter as the business grows, not slower.